Hi, I am
Digital Creative l Art Direction l Illustration l Web Design
As a design leader, I seek to own creative excellence at every touch-point. I'm a passionate student of real-world design, users, consumers, trends, competitors and culture. Through listening, learning and mining insights, I fight for work that directs my client's brand into amazing places.
I'm addicted to colors, empathetic, rigorous, and experimental. I appreciate a holistic way of solving design problems in collaborative teams. I like accelerated methodologies. Thinking quick, rapid prototyping, and learning through testing but not discounting a designer's intuition.
I seek to learn what works and do more of it. Learn what doesn't and change it.
I delivered outstanding creative from concept to completion for local, national, global clients (i.e. USAID, NOVA, NIH, NOAA, AIRFORCE, NASA, Defense Threat Reduction Agency(DTRA), Department of the Army, Federal Deposit Insurance Corporation(FDIC), United States Marine Corps, VenDel, Purple Pace, GNC, Guinea Government and other International Governments, DST(Dimond Shape Trading), FMS ( AlFaisalia Medical System Company).
I had supervisory responsibilities over Rula Bashi when she was at Maden Technologies- which unfortunately downsized.
Rula is a very creative, hard worker capable of handling multiple design projects with high visibility. She is a great project lead and has always delivered excellent work on time". DARA MADZIMOYO - Technical Writer/Editor at Booth Management Consulting Inc.
Rula demonstrated great work and genius designs.and she is a multi-talented lady. She has unique creative skills. She is creative and intelligent. It was always pleasure to work with her.
Wish her all luck.
ABDULRAHMAN ALADHAMI - Owner at Adham Travel LLC.
“Rula does excellent job, she will go above and beyond to help. She always works with a sense of urgency, and takes the lead when accomplishing tasks” JOSH HARRIS - Store Manage
As a senior designer/ art director on many creative projects we delivered together, Rula demonstrated high level of creativity, great attention to details, she was a great inspiration to the team.
FIRAS OTABACHI - Senior Designer / Art Director At Viva Creative
"Rula is that kinda people who you can entrust to make a big change in your life and feel in a new world, she's got lots of new ideas and smart touch since she's been born in an artistic Family, her grand dad were one of the best artistic painter in the middle east, her dad has one of the best Interior Design Center in Riyadh, her mom were the first class drawing teachers and artist, her brother is the first cartoonist in the middle east..."
MAHIR SMADI- Consultant at UNDP